I’ve been getting a lot of questions on the forums where we participate in, and also we’re getting a lot of questions from our brand new affiliates. Clickfunnels review
Is what is actually is a sales funnel.
So I wanted to go through and break it down in theory, in practice of how it is structured and show some effective sales funnel landing pages.
And then what are the actual numbers of how does this work and why is it beneficial for our business.
So, the process is we have a product and we want to create awareness in the marketplace.
And then once somebody is aware of it, to generate interest for that prospective customer.
And then once we have that prospective customer’s interests, then we want them to make a decision and then take action on that decision.
And once they take action, then we see the benefits of the sales funnel process.
So the structure…
First we have a Landing Page.
And the landing page, the only thing that we’re trying to do is get an email address.
So we want to make a promise that if they give us their email address, we’ll give them a valuable piece of information that they liked.
And it doesn’t cost very much.
Maybe it’s free, maybe it’s a $1, that sort of thing.
But we want to make it very valuable.
So people will trade us their email address because they know that we’re going to contact them in the future.
THANK YOU PAGE
Once we have that email address, then we want to take them to a thank you page that might have an offer on it.
So in other words, we promised them something for their email and then we send them to a thank you page and they say, thank you very much.
Here’s the thing you wanted, but, by the way, would you like to actually take a look at
this thing that might make your life better or solve your problem?
And then from that they can go to an order page to actually purchase that.
And then what we always want to do is on the order page to increase our per ticket value is we give them the product that they want, but then ask them if they want to bump on another product that will help the one that they’re buying.
And it’s called an order bump.
And what we’ve seen through split testing is 20 to 30% of people will actually take the order bump if offered.
Then once they complete the order, then they can be taken to an upsell page for an additional product that would help them out with the product they just purchased.
And then of course, if they take that, we see about 30 to 35% of the people actually taken an Upsell.
But once they’ve taken it, then you can take them to a thank you page.
Now let’s say that somebody didn’t take the upsell.
Well, instead of letting them go, let’s take them to a down sell page.
So maybe they’re ready to buy, but they’re not wanting to spend that much money.
So we take them to an offer that might be more of the same but a steeper discount, that sort of thing.
And what we’ve seen is that 15 to 20% of the people will actually take a down sell in addition to offer.
If we just make that offer to them.
And of course then we can take them to a thank you page.
So now what about the 95% of people that didn’t buy the first time they came through?
Because we all know that 95% of the traffic that comes to our landing pages doesn’t actually
make a decision because they’ve got to go through their buying cycle.
So what do we do with the 95% of people that don’t buy our product when they first see it?
Well, that’s why we collected the email.
So that we can put them into an email smart list and then we can now send them messages
via email for the next day, two or three in an automated system.
Then make that offer to come back and buy that product.
So maybe they weren’t ready to buy initially.
But you can give them additional information over the next couple of days that might persuade them to buy your product.
But what if they don’t buy the product?
Well, they’re not gone and then we can make them a different offer
And then send them a series of other emails that might be related to the product that
they didn’t buy or might be something completely different.
Well, what if they don’t buy that product?
Well, then we can send them a different offer.
Because they’re in our email list.
We now have the ability to send them offers whenever we want.
And the thing is, if you don’t get to spammy, where they’re gonna opt out of your list,
if you provide them value, they’ll stay on your list forever.
So the process goes, you can actually send out different offers with an automated system, so that you can provide value to these people.
And of course, that’s how we generate revenues for our business.
So the key thing is, is the landing page.
So let’s take a look at the structure of a great landing page.
First is we want to have a hook, something to get people’s attention.
And then we want to tell them a story.
Why our product is going to be good for the problem that they came to our website for.
Of course then we want to make an offer.
So really all of business really boils down to these three simple rules.
- Learn how to get somebody’s attention
- Tell them a story that builds belief, emotion and trust
- Then sell them something they want, that’s absolutely irresistible to them.